Lapatzak · Brand & Product
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Own Brand · End to End · 2020—Present
From brand
From brand
to market.
Not a side project. A full product lab. Designing, prototyping and shipping a niche brand from zero — identity, packaging, digital presence and commerce.
[Branding]
Visual Ecosystem
Naming. Identity. Guidelines. A brand is a system that breathes at every touchpoint.
[Packaging]
Applied Art Direction
Physical packaging. Digital content. Art direction that connects product to person.
[E-commerce]
Interfaces That Convert
Store design focused on conversion. Clear UX, purchase flow that doesn't make you think.